What is Outbound Marketing and Should You Use it?
Outbound Marketing, also known as Push Marketing, revolves around the idea of proactively reaching out to a broad audience…
What is CTA (Call-to-Action) and why is it So Important?
CTA, or Call to Action, is a crucial concept in marketing. It refers to the specific action you want your customers to take after engaging with…
What is Banner Blindness and How does it work?
Banner Blindness refers to the tendency of individuals to instinctively ignore certain elements on websites, such as advertisements and…
What is ROS (Return On Sales) and should You measure it?
ROS, or Return On Sales, is a handy metric that gives you insight into how much profit you’re making from your sales. Think of it as…
What is ROI and Why should You Use It?
ROI, or Return On Investment, is a critical metric used to gauge the profitability of an investment…
What is MOQ (Minimum Order Quantity) and How to Understand it?
MOQ, short for Minimum Order Quantity, is a crucial concept in the realm of business transactions, particularly within the B2B landscape. While it may…